{"id":1997,"date":"2018-04-16T05:25:52","date_gmt":"2018-04-16T05:25:52","guid":{"rendered":"http:\/\/costafood.com\/?p=1997"},"modified":"2018-04-20T05:18:56","modified_gmt":"2018-04-20T05:18:56","slug":"pioneers-in-the-application-of-neuromarketing-techniques-to-understand-consumers","status":"publish","type":"post","link":"https:\/\/costafood.com\/pioneers-in-the-application-of-neuromarketing-techniques-to-understand-consumers\/?lang=en","title":{"rendered":"Pioneers in the application of neuromarketing techniques to understand consumers"},"content":{"rendered":"<p>Active listening to consumers and the application of new technologies are key to Costa Food Group\u2019s management model. This can be seen by our collaboration with <strong>Bitbrain<\/strong>, <strong>a leading international neuromarketing company<\/strong> which has developed one of the first <strong>initiatives in the sector <\/strong>for the group, and that allows emotional responses to different products made by the brand to be detected.<\/p>\n<p>This will be introduced at Alimentaria 2018 and will lead to <strong>interesting findings for the group regarding the behaviour of its customers \u2013 a key tool for meeting their demands and coming up with new ideas for products and packaging<\/strong>.<\/p>\n<p>Through this initiative, people who approach the Alimentaria stand will see Casademont and Costa Food Meat products. <strong>Their heart rate and electrical signals on their skin will be measured with bio-sensors and a headband, as will their brain responses to different images projected by the company<\/strong>. Using the designated algorithms, the emotional impact caused by each product will be measured. The findings will be used to compile the <strong>first customer behaviour analysis report at Alimentaria to use neuromarketing<\/strong> (available for download from the website www.costafood.com).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Active listening to consumers and the application of new technologies are key to Costa Food Group\u2019s management model. This can be seen by our collaboration with<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts\/1997"}],"collection":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":1,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"predecessor-version":[{"id":1998,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts\/1997\/revisions\/1998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/media\/1960"}],"wp:attachment":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}