{"id":4792,"date":"2021-01-26T11:20:59","date_gmt":"2021-01-26T11:20:59","guid":{"rendered":"https:\/\/costafood.com\/?p=4792"},"modified":"2021-02-09T11:21:18","modified_gmt":"2021-02-09T11:21:18","slug":"casademont-launches-fuetdiversity","status":"publish","type":"post","link":"https:\/\/costafood.com\/casademont-launches-fuetdiversity\/?lang=en","title":{"rendered":"CASADEMONT LAUNCHES #FUETDIVERSITY"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.casademont.com\/\">Casademont<\/a> has returned to the fuet market stronger than ever, launching more than 10 varieties that embrace the new market trends, with its renowned quality, innovation and taste<\/strong><\/p>\n<p><a href=\"http:\/\/www.casademont.com\/\">Casademont<\/a> has over 65 years of experience in the elaboration of fuet, which confirms our status as specialists in the category. <strong>We have also finished 2020 as the brand with the highest growth<\/strong>, with a +149.5% Nielsen TAM October 20 promoting the category and positioning ourselves among the 5 top brands in the National Market.<\/p>\n<p>All our fuets are made with selected ingredients and have the Animal Welfare label. Additionally, <a href=\"http:\/\/www.casademont.com\/\">Casademont<\/a>&#8216;s fuet espetec has received the highest number of awards and has been elected <strong>Flavour of the Year in 2020 and 2021<\/strong>.<\/p>\n<p>This launch will be supported by a strong TV and social media campaign, which has a 45\u201d spot and 3 20\u201d spots.\u00a0 For this campaign, <a href=\"http:\/\/www.casademont.com\">Casademont<\/a> has selected the DDB publicity agency, with Bernat Lliteras as Director, all highly accredited professionals within the sector and with enormous experience in product launch.<\/p>\n<p>Considerable emphasis has also been placed on social media. The first action was carried out in January, with Paz Padilla as brand ambassador and authentic #FuetLover. Over the coming months, new macro influencers will be incorporated as brand ambassadors.<\/p>\n<p>For this launch, <a href=\"http:\/\/www.casademont.com\/\">Casademont<\/a> will also make use of POS material, so that the #Fuetdiversity is quickly perceived by consumers. With this objective, an agreement has been drawn up with Winche to create a network of more than 6 POS managers that will ensure that the concept is represented in each and every one of the points of sale.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g8kMYQTCQPk?list=TLPQMDkwMjIwMjHlwLrJfrisGA\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casademont has returned to the fuet market stronger than ever, launching more than 10 varieties that embrace the new market trends, with its renowned quality, innovation<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":4770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,14],"tags":[],"_links":{"self":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts\/4792"}],"collection":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/comments?post=4792"}],"version-history":[{"count":2,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts\/4792\/revisions"}],"predecessor-version":[{"id":4794,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/posts\/4792\/revisions\/4794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/media\/4770"}],"wp:attachment":[{"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/media?parent=4792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/categories?post=4792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/costafood.com\/wp-json\/wp\/v2\/tags?post=4792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}