{"id":5090,"date":"2021-08-30T20:22:35","date_gmt":"2021-08-30T20:22:35","guid":{"rendered":"https:\/\/costafood.com\/?p=5090"},"modified":"2021-09-03T20:22:55","modified_gmt":"2021-09-03T20:22:55","slug":"grupo-costa-incorporates-la-alegria-riojana-to-consolidate-its-position-in-the-cured-meats-market","status":"publish","type":"post","link":"https:\/\/costafood.com\/grupo-costa-incorporates-la-alegria-riojana-to-consolidate-its-position-in-the-cured-meats-market\/?lang=en","title":{"rendered":"Grupo Costa incorporates La Alegr\u00eda Riojana to consolidate its position in the cured meats market"},"content":{"rendered":"
The brand joins the Costa Food Group<\/a> holding to strengthen its presence in the cold meats and traditional cured sausage market<\/strong><\/p>\n La Alegr\u00eda Riojana<\/a> exports more than 40% of its production to European and Latin American markets<\/strong><\/p>\n \u00a0<\/strong><\/p>\n La Alegr\u00eda Riojana<\/strong><\/a>, which specialises in the production of high quality cold meats and traditional cured sausages, has recently been acquired by Grupo Costa<\/strong> with the aim of increasing its presence in the processed meats market and enhancing its portfolio with a niche of value such as traditional chorizo.<\/strong> The group\u2019s CEO, Jorge Costa, explains that the company from La Rioja has joined the Costa Food Group<\/a> holding, the only national meat producer to currently purvey pork, chicken and turkey<\/strong>, in order to strengthen its commitment to reach the end consumer<\/strong>, in both domestic and international markets<\/strong>: \u201cLa Alegr\u00eda Riojana increases our current range of \u2018Iberico\u2019<\/strong> and white pork<\/strong> products, with its wide assortment in the category of cold meats, loin pork and cured hams. This brand is very well positioned in the European and Latin American markets<\/strong>, and it is the perfect complement to the current Costa Food Group brands in the processed meats segment.\u201d<\/p>\n