Roler's origins date back to the 70s and nowadays it is one of the most cutting-edge and innovative companies in the sector of fresh meat products.

In addition to hamburgers, minced meat, sausages, meatballs and fajitas, Roler also specialises in the production of high quality products which are ready to eat, such as carpaccios, roast beef, tapas or its “Directo al plato” range.

Under the slogan “Committed to a better world”, Roler has maintained a strong commitment to sustainability, incorporating initiatives throughout the value chain to contribute to improving the environment and people's quality of life. These initiatives include the reduction of plastic in packaging and compliance with and respect for animal welfare standards in all its products.