Industrias Cárnicas Villar are expanding their product range with the launch of the new ‘De Tapas’ range. This original and easy-to-use format is designed for the way we eat now.

The range features sliced cured ham, shoulder of ham, loin of ham and cold cuts from both Iberian and ‘white pork. It is available in new, more sustainable packaging, the new smaller pack contains the same amount of product as other formats while using 50% less plastic.

The commercial details are as follows:

• ‘Cebo Ibérico’ (50% Iberian) sliced ham (40g pack).
• ‘Cebo Ibérico’ (50% Iberian) sliced shoulder of ham (40g pack).
• ‘Cebo Ibérico’ (50% Iberian) sliced loin of ham (40g pack).
• Sliced Iberian Extra Chorizo (45 g pack).
• Sliced Iberian Extra Pork Sausage (‘Salchichón’) (45 g pack).
• Sliced ‘Bodega’ Serrano Ham (40 g pack).
• Sliced ‘Reserva’ Shoulder of Pork (40 g pack).
• Exquisite Sliced Loin of Pork (40 g pack).
• Sliced Iberian Extra Chorizo (65 g pack).
• Sliced Extra Pork Sausage (‘Salchichón’) (65 g pack).

The leading features of this new range include a notable product shelf life (120 days) and top-quality food safety. This latter is the result of high-pressure treatment to ensure there is no microbial activity. What is more, these products do not need to be cold stored.

Industrias Cárnicas Villar is continually innovating in presentation and finding solutions for an ever more demanding client and consumer base. After all, cured ham and cold cuts is our business!