Industrias Cárnicas Villar, a leading company in the Iberian hams and cold meats sector, is to increase its assortment of value-added formats with the launch of this new Villar “Maestros del Corte” range of Iberian sliced meats, which is presented in high-pressure 90g vacuum packs, which provide full visibility of the product and its quality and have a 90-day shelf life.

A product family that evokes the experience and tradition of a company with 60 years of history and know-how.

The new references are:

• Ham, Shoulder and Loin, category “Acorn-fed 100% Iberian PATA NEGRA”, which represents the maximum expression in quality of an Iberian cured meat product and highlights its Extremadura origin.
• Ham, Shoulder and Loin, Grain-fed 50% Iberian, from cuts specially selected by master butchers.

The range is presented in “tapa”-style slices, ready to eat “from pack to table”, so it will become an essential for consumers looking for an Iberian product of the highest quality. Also, on the back of the pack, the consumer has all the information regarding the characteristics and denomination of each category, serving recommendations and allergens.