Casademont has returned to the fuet market stronger than ever, launching more than 10 varieties that embrace the new market trends, with its renowned quality, innovation and taste
Casademont has over 65 years of experience in the elaboration of fuet, which confirms our status as specialists in the category. We have also finished 2020 as the brand with the highest growth, with a +149.5% Nielsen TAM October 20 promoting the category and positioning ourselves among the 5 top brands in the National Market.
All our fuets are made with selected ingredients and have the Animal Welfare label. Additionally, Casademont‘s fuet espetec has received the highest number of awards and has been elected Flavour of the Year in 2020 and 2021.
This launch will be supported by a strong TV and social media campaign, which has a 45” spot and 3 20” spots. For this campaign, Casademont has selected the DDB publicity agency, with Bernat Lliteras as Director, all highly accredited professionals within the sector and with enormous experience in product launch.
Considerable emphasis has also been placed on social media. The first action was carried out in January, with Paz Padilla as brand ambassador and authentic #FuetLover. Over the coming months, new macro influencers will be incorporated as brand ambassadors.
For this launch, Casademont will also make use of POS material, so that the #Fuetdiversity is quickly perceived by consumers. With this objective, an agreement has been drawn up with Winche to create a network of more than 6 POS managers that will ensure that the concept is represented in each and every one of the points of sale.