COSTA FOOD GROUP – CASADEMONT LAUNCHES ITS ‘FUETIS’ BRAND WITH A NEW RANGE OF SNACKS AIMED AT YOUNG CONSUMERS
Casademont Fuetis Snacks
Over the last year the meat snacks market has grown by some 33.5% by volume, with consumers seeking out meat protein snacks in ever greater quantities.
These are the only ones on the market with the AENOR Conform Animal Welfare
These snacks contain no soy, gluten, preservatives, colourings or lactose, in line with current consumer habits.
Over 60 years ago, Casademont became the first brand to sell ‘Fuet’ nationally. This product launch is intended to reach younger consumers with a product that is available in an attractive format.
The new ‘Fuetis’ from Casademont come in two formats: a 50g Doy Pack designed for the Retail channel; and a 20g Flow Pack aimed at the Impulse Buy channel.
Specific POS material has been designed for each channel to ensure high product turnover. Points of sale can choose among shelf strips, floor stands and small or large-scale tabletop displays depending on their needs and the space available.
The launch of ‘Fuetis’ from Casademont will be accompanied by a vigorous sampling and media campaign, the latter through cinemas, social media and billboards.